UNCAGE ME
ADVERTISING CAMPAIGN
This is an well-known awareness campaign which is run to bring the strength to all the society to give the victims of gender violence the voice they lack.
They cannot escape of the bottomless pit in which they are on their own, therefore we have to unmute ourselves for them. We want to help them to open their eyes and take them off the blindfold. That's why in our ad we play with the negation of the nouns, to make the society realise the repression in which they are suppressed.
Our poster and logo:
It symbolizes lots of women stuck in an overwhelming and toxic relationship and how the woman lives inside the cage. She needs the help of the people around her to help her get out of the hell she is subjected to.
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Our logo has been designed to join the name and symbol of the campaign. That's why there is a cage representing the letter "A" of our logo.
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If you think that your relation with your partner have one of the caracteristics that are shown in our ad, you have an agressor next to you.
For this reason if you feel that you are caged, don't let him cage you!
